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INTERCHARM professional will open doors on April 23-25, 2009 at Crocus Expo, Moscow
On April 23-25, 2009 INTERCHARM professional, the unique combination of BEAUTY FAIR for professional cosmetics & salon equipment and EDUCATIONAL EVENTS & WORKSHOPS, for the 8th time will welcome market leaders and industry professionals to Crocus Expo exhibition complex, Moscow. Rapid development of the beauty salon industry generates high necessity of information and training. In the past eight years INTERCHARM professional has become a celebrated business platform for a striking amount of global beauty industry specialists to explore Russian and global markets for aesthetics, professional cosmetics, accessories, SPA and wellness products, new trends together with business ideas, as well as for raising the level of their skills. As the leading b2b platform for professionals of the beauty industry every year the expo holds a number of authoritative professional meetings and events for the experts of the industry from beauticians and estheticians to masters of nail service and massage – International Congress on Aesthetics Applied, Beauty Salon Management Conference, SPA Institute, Nail Service School, Professional forum for pharmacies and pharmacy chains, etc. minimizing time and expenses. This year the program will also include seminars by leading companies among those are seminar on professional cosmetics “Trends, players and new solutions under the crisis circumstances” and hands-on seminar on skin diagnostics in cosmetology and aesthetic medicine. The format of the event allows not only gaining theoretical knowledge, but also viewing the recent achievements of the contemporary beauty industry. In the current global economy situation INTERCHARM professional becomes a reliable partner for the whole community of the beauty professionals. The exhibition remains to be almost the only effective marketing tool and a kernel of communications with clients, partners, customers, buyers, suppliers and distributors. Almost in every professional event of the concurrent program there is a part devoted to anti-crisis marketing and management. However, according to the poll conducted by one of the Russian web-sites in January, 2009 among 1000 respondents from 7 regions of Russia, Russians will economize on food and entertainment, rather than save on beauty and health. These and other research results confirm the major opinion of the beauty experts claiming that the majority of beauty salon services will be in high demand even during the times of economic difficulties. Thereupon participation in a professional exhibition is the expedient and effective business decision for all participants of the beauty business market. Annually INTERCHARM professional welcomes hundreds of companies including leading players from Germany, France, Spain, Italy, Korea, Hungary, Taiwan, Lithuania, Ukraine and Russia. Over 40`000 specialists visit the beauty fair and 11`600 professionals pay attention towards trainings and workshops organized within the exhibition concurrent program. Today almost all world-famous brands of professional care including Academie Scientifique de Beaute, Ericson Laboratoire, Anna Lotan, Holy Land, CHRISTINA, JANSSEN Cosmeceutical, Reneve, Natura Bisse, SOTHYS, GATINEAU, Creative, Akzent-direct, Keune, Alex Beauty Concept, Australian Gold, GUAM are present at INTERCHARM professional. In 2009 around 350 companies will show novelties in professional facial and body care cosmetics, cosmetology and hairdressing equipment and services, furnishing and accessories for spa- and beauty salons, permanent make-up and tattoo products, solariums and solarium cosmetics, aromatherapy, color cosmetics and nail services, as well as para-pharmaceuticals united into Farma+Beauty zone, geared to reflect tendencies in beauty and health industry. Exhibition open hours: April 23, 24: 9.30 am - 7 pm April 25: 9.30 am - 6 pm More information: www.intercharm.ru
