NEWS |
INTERCHARM professional-2009 – triumph of the Russian beauty industry!
On April, 23-25rd, 2009 the Crocus Expo exhibition center (Moscow) hosted the 8th International exhibition for professional cosmetics and equipment for beauty salons INTERCHARM professional – the most significant event in this sector for the beauty professionals from Central and Eastern Europe.
For many companies INTERCHARM professional-2009 became a considerable support for business, inspiring it for development, giving new strength and confidence in tomorrow. For “SportMedImport” group of companies participation in INTERCHARM professional-2009 has resulted in exceeding the former two years indicators that, according to the commercial director of the Moscow office Andrey Goncharov, «testifies to the continuous activity of the market and relative influence of crisis processes on the Russian beauty industry».
During the three days of the show 42 000 guests including 22 500 beauty professionals (cosmeticians, dermatologists, estheticians, managing directors of beauty salons, Spa and the cosmetology centers, nail masters, hairdressers and massage specialists) visited INTERCHARM professional-2009 and professional events which took place within the exhibition concurrent program, including International congress on aesthetics applied, Beauty salon management conference, SPA institute, Nail service school, Professional forum for pharmacies and pharmacy chains, Seminar on professional cosmetics “Trends, players and new solutions under the crisis circumstances” and Hands-on seminar on skin diagnostics in cosmetology and aesthetic medicine, and so on.
355 leading companies from Russia, Germany, Poland, Korea, Italy, Canada, Japan and the United Arab Emirates presented novelties and innovative solutions for professional cosmetics, equipment and accessories for beauty & spa salons, hairdresser, nail and solarium studios. Every day of the show was highlighted with on-going master classes with participation of the world famous beauty professionals. In the "non-stop" mode companies were demonstrating state-of-the-art procedures for face and body, revolutionary rejuvenating and anti-stress programs, non-surgery lifting technologies, the latest discoveries on epilation, unique spa and detox programs and procedures, various massage techniques, the newest tendencies in the field of a permanent make-up, piercing, coloring and hair extension, styling and make-up.
Farma+Beauty a separate exhibition area was geared to reflect tendencies of the parapharmaceutical market, called to improve the person’s appearance not only externally but also from inside. Farma+Beauty presented skin treatment, medical equipment, vitamins, biologically active additives, health nutrition products, means of hygiene, anti-ageing cosmetics, babycare, nutriceuticals and cosmeceuticals.
During the three days INTERCHARM professional-2009 showed almost all cosmetic brands known on the Russian market of professional care, among them – Academie Scientifique de Beaute, Ericson Laboratoire, Anna Lotan, Holy Land, CHRISTINA, JANSSEN Cosmeceutical, Reneve, Natura Bisse, SOTHYS, Pevonia, Keenwell, KLAPP, De Laurier, GATINEAU, LCN, Akzent-direct, Alex Beauty Concept, Jessica, Keune, Australian Gold, GUAM, THALGO and many others.
The exhibition was organized by Reed-SK, LLC www.reedexpo.ru The exhibition was held with the support of the Perfumery and Cosmetic Association of Russia www.pcar.ru and under the patronage of the Moscow Government www.mos.ru
