NEWS |
X Moscow Cosmetique News Forum - beauty experts will speak upon new facts, trends and figures of the Russian market
On October 28-30, 2009 Cosmetique News Forum, taking place in the frame of InterCHARM-2009 perfumery and cosmetic exhibition, will celebrate its 10-th anniversary. Since the beginning of 1990-ies the Russian perfumery and cosmetics market has been demonstrating one of the fastest growing rates both on European and global stage. However, by 2005 the Russian market has slowed its annual growth speed down to 10-15%. During the period of 2007-2008 P&C economy sector has added another 7,9% and amounted to 9,3 billion dollars. Along with quantitative the Russian market experienced qualitative developments. So, channels of perfumery and cosmetics distribution have essentially evolved. In 1997-1999 around 40% of all P&C sales were made through open markets and another 40% via department stores. In drugstores and supermarkets cosmetic goods practically have not been presented, while direct sales channel enjoyed only 5%. Ten years later we can witness a radically different picture where drugstores sell nearly 10% of all cosmetic means, specialized retail chains - 30% and direct sales make more than 20% of all P&C sales in Russia. The number of the open markets has decreased from 40% to 9,5%. Besides, new distribution channels such as hypermarkets, droggeries, Internet shops and concept stores started to appear and develop. One of the key tendencies of the last decade was strengthening of the regional markets positions. The economic crisis has slowed down the growth rates of the Russian market, but at the same time it has opened new opportunities for the market players. For understanding and realization of these opportunities it is necessary to estimate correctly the market situation, to possess accurate market information and to have command of up-to-date marketing tools and technologies applicable during recessions. That is why professional business events where one can get all market information with acute facts and figures, illustrated by real business cases, provided with fresh tools and concrete business algorithms, now obtain extra value and meaning. One of such and the most respected events today is Cosmetique News Forum, which for the 10th time will get together over 600 beauty industry professionals from all over the globe, including Russia, United Kingdom, Belarus, Bulgaria, Brazil, Germany, Israel, Kazakhstan, Italy, Lithuania, Moldova, USA, Ukraine and France, to dwell upon marketing, distribution, retail, consulting, research, advertising and PR in beauty industry under the new economic circumstances. During its history the forum proved to be an excellent opportunity to regard the Russian beauty industry from within, meet and exchange opinions on industry development with market analytics, trendsetters, global and national research groups together with manufacturers, buyers, retailers, private label specialists, PR and consulting agencies. In 2009 representatives of the leading research companies will report on the Russian cosmetic market in facts and figures, consumer behavior and the new scenario of the market development in the new economic circumstances, new trends and innovations, the most popular products and brands, as well as peculiarities of the perfumery market and premium segment development during the crisis. A special part of the forum will be devoted to practical issues. Representatives of the global companies will demonstrate the unique marketing techniques and strategies, which work during the economic recessions. This year the program will also include a special seminar for regional retail chains where leading market experts will share their experience on how to optimize the assortment matrix, work with suppliers, compete with federal retail chains, and will discuss other problems of the regional retail. PRELIMINARY PROGRAM OF THE 10TH MOSCOW COSMETIQUE NEWS FORUM October 28 Perfumery and cosmetics market: facts, figures, trends- 10.00-11.00 - Registration of participants
- 11.00-11.30 - Russian perfumery & cosmetic market in facts and figures: new scenario of development
- 11.30-12.00 - New trends and crisis influence on innovations
- 12.00-12.30 - The main features of consumer behavior in the conditions of crisis. Which brands and goods are the most demanded during recessions?
- 12.30-13.00 - Premium segment during the crisis
- 13.00-13.30 - Cosmetics by beauty-editor eyes: how to work with glossy magazines?
- 13.30-14.00 - Sourcing new opportunities: what’s left in stock?
- 10.00-11.00 - Registration of participants
- 11.00-11.30 - What marketing is necessary during crisis?
- 11.30-12.00 - Crisis – the best time for development. Sources for sales volume increase: 5 components of success
- 12.00-12.30 - Cost optimization: to save or to spend during crisis?
- 12.30-13.00 - Launch of new products during crisis. How not to miss the profit?
- 13.00-13.30 - How to make a product vitally important for a consumer TODAY?
- 13.30-14.00 - Russian perfumery market – tendencies and risks
- 10.00-11.00 - Registration of participants
- 11.00-11.30 - ShopperTrends-2009. Who, how and where?
- 11.30-12.00 - Cosmetics in pharmacies: 36,6?
- 12.00-12.30 - Supplier - retailer: new game rules
- 12.30-13.00 - How to interest a chain retailer? Practical manual
- 13.00-13.30 - How to find keys to multiple distribution channels (pharmacies, supermarkets, internet, catalogues)
- 13.30-14.00 - May the retail be non-profile under crisis circumstances?
- 14.00-14.30 - Break
- 14.30-19.00 - Profmeeting for regional retail chains (trainings and presentations by cosmetic companies, planograms, promotion, competition with federal chains, optimization of the assortment matrix, theft on the floor, work with suppliers, etc.)
