BEAUTY FAIR

VIII International Beauty Fair for professional cosmetics & equipment for beauty salons

Dates: April 23-25, 2009

Venue: Crocus Expo Exhibition Complex, Moscow, Russia

Organizer: Reed-SK

INTERCHARM professional – a leading b2b platform for professionals of the beauty industry, piecing together exhibition and educational features, is the best marketplace for creative ideas & advanced products in salon business and lifestyle.

In 2008 41 000 industry professionals flocked in to get acquainted with latest products and services of 355 companies from all over the globe including Germany, France, Spain, Italy, Korea, Hungary, Taiwan, Lithuania, Ukraine and Russia, exhibiting on 8200 sqm of net area.

This year over 350 exhibitors will show novelties in skin and body care, equipment for beauty salons, nail studios, hairdressers and other beauty institutions, in professional hair and nail care, accessories, plastic surgery instruments and services, solariums, tanning apparatus, products for SPA salons, aromatherapy, color cosmetics, permanent make-up and tattoo products - everything that specialists of nail, hairdresser’s and fitness studious, SPA facilities, wellness hotels, and entrepreneurs may need for effective business organizing.

A specialized exhibition section Farma+Beauty is geared to reflect tendencies in beauty and health industry. The project was launched in 2007 on the wave of increasing interest of cosmetics sales through pharmacies. The event attracted new and very perspective audience of high professionals and specialists of pharmaceutical industry, working in the field of beauty and health. Manufacturers and brand-owners of skin treatment, food additives, vitamins, enriched food products, cosmeceutics, baby cosmetics and anti-ageing medicine use Farma+Beauty to perform for pharmaceutists, cosmetologists, dermatologists, salon management and drugstore representatives, companies-distributors.

Such a positive dynamics and strong international presence fuel the interest of global beauty industry to the Russian and East European markets.