PRESS-RELEASE |
InterCHARM
Creative ideas in packaging for cosmetics, equipment and machinery, services to cosmetic industry
Crocus Expo Exhibition Center,
Moscow, Russia
Russian market of packaging for cosmetics is roughly valued at 1 bln euro, adding 15-20% annually. Local cosmetics manufacturers allot for packaging 15%-50% of their total investment in production. 80% of packs are of foreign origin.
InterCHARM, the leading exhibition in Eastern Europe for cosmetics & perfumery, multiplies your business opportunities in local market by developing InterCHARMpack, a special platform bringing together packaging, equipment and machinery suppliers, final product manufacturers, buyers, producers by contract, designers and innovative developers.
On October 23-26, 2008 in pavilion 2, hall 7 of Crocus Expo Exhibition Center, Moscow, in favorable collocation with FormulAction, the international exhibition for personal care ingredients, InterCHARMpack will give space to the most prominent suppliers to display their latest creations and welcome visitors searching for ideas that sell.
Innovation in packaging is the crucial aspect of making brands more profitable. The market knows a lot of cases when intricately designed pack boosted sales without any additional investment into promotion. These cases inspire manufacturers for active search of creative ideas.
In Russia cosmetics refers to impulsive purchases. People rarely plan their expenditures for beauty, on the contrary, the majority of purchase decisions are made near a shelf at a store. Consequently attractive packaging plays crucial role in conveying manufacturer's promise.
Packaging customization, hi-tech bottles, bio-plastic and outstanding cans for niche and limited-edition products are among the latest trends of the year.
InterCHARM, however, is expected to show new tendencies in beauty sphere. Being the key specialized event for Eastern European industry, InterCHARM is celebrated as the right time and place for launching up-to-date creations, shapes and technologies.
Come to Moscow to animate your creativity, get the feel of vivid professional milieu of Russia and Eastern Europe and connect to the biggest market place of the industry in the area!
Press contact:
Elvira Zotova,zotova@intercharm.ru
Tel/fax: (+7 495) 981 94 98 Sales Department:
Robert Bakirov,Robert.bakirov@reedexpo.ru
Tel/fax: (+7 495) 981 94/91
