PRESS-RELEASE |
InterCHARM
InterÑHARM-2009: new lap for the Russian beauty industry development
InterCHARM, the number one exhibition for perfumery and cosmetics in Eastern & Central Europe, will take place for the 16th time on October 28-31, 2009 at Crocus Expo Exhibition Complex, Moscow.During recessionary periods, when companies re-consider the effectiveness of their marketing activities, exhibitions remain to be the only highly cost-effective way to generate sales leads, enter new export markets and deliver new business. Exhibitions continue to attract high quality audiences and first time attendees: according to CEIR Research Report 77% of qualified visitors at exhibitions represent new customers. Exhibitions attract buyers and decision makers: over 80% of exhibition attendees have an influence on purchasing decisions at show and 55% have buying plans as a result of attending (Exhibit Surveys 2007).
InterCHARM is currently the major event playing the role of a chief guide for specialists engaged in various fields of perfumery and cosmetics market. Being the most popular meeting point of beauty business professionals, the exhibition provides both the participants and the guests with ample opportunities for professional cooperation in search of fresh ideas and new perspectives. Established a unique platform for beauty professionals InterCHARM remains the principal contributor into the development of Russian perfumery and cosmetics industry.
In 2009 InterCHARM is getting prepared to welcome over 800 exhibitors from 24 countries including Belorussia, Bulgaria, China, France, Germany, Greece, India, Israel, Italy, Latvia, Lithuania, Netherlands, Poland, Russia, Singapore, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, UK, Ukraine, USA. Government and official bodies of many European countries for many years support participation of their national industries in InterCHARM as it is one of the most effective platforms to do business in Eastern Europe. National pavilions of Italy, France, Germany, Spain, Poland, South Korea and China supported by respective trade associations in each country are called to widen the distribution geography and boost development in the region.
Since 1994 InterCHARM has been making the case for trade fair as a launch pad for small and medium-sized enterprises as well as new and innovative products. It has become the best and most prestigious platform for European beauty market players, and all those interested in the region. The largest show in the area allows launching new product, overcoming objections, generating immediate sales and doing all that cost-effectively. As a result over 1400 companies from 46 countries and more than 130 000 specialists from all over the globe became InterCHARM clients. InterCHARM has settled profound relationship around the globe, sales offices are open in Germany, France, Great Britain, Spain, Italy, China, South Korea, Poland, Thailand, Taiwan, Singapore, Bulgaria, Lithuania, Latvia, Estonia, Brazil and Japan.
InterCHARM is the only show in the area bringing all decision makers together, which helps to sharpen the market intelligence. Over 76 000 visitors, including major opinion leaders, beauty market experts and beauty business owners, technologists, manufacturers, distributors and retailers, commercial and mass-media representatives, politicians and stars, as well as 40 000 professionals of the beauty industry (cosmeticians, dermatologists, estheticians, managing directors of beauty salons, Spa and the cosmetology centers, nail masters, hairdressers and massage specialists) pay attention to the global beauty event.
According to Anna Dycheva-Smirnova, Reed Elsevier Business development director, this year the extension of the business audience will be achieved by means of the mailing database dramatic increase, involving more professionals from CIS and Russian regions, representatives of independent specialized retail stores and regional specialized chains, along with implementation of a special program for 500 independent retailers with strong purchasing power and import possibilities.
Almost all the world-famous brands of professional beauty care including Academie Scientifique de Beaute, Anna Lotan, Holy Land, Christina, Janssen Cosmeceutical, Reneve, Sothy’s, Pevonia, Keenwell, Klapp Cosmetics, Kosmoterros Professional, Keune, Paul Mittchel, LCN, Akzent-direct, Alex Beauty Concept, Jessica, Planet Nails, Australian Gold, Guam, Gehwol are participating in InterCHARM. During the 4 days of the show over 1700 perfumery and cosmetics brands in total including those to first come onto the Russian market will be present at InterCHARM-2009.
In today’s world the role of InterCHARM becomes extremely important for the international players of the Russian perfumery and cosmetics market. In the current economic environment InterCHARM as main beauty industry event in the area becomes the most effective marketing platform, which provides multipurpose business facilities for the exhibitors to expand their business and meet fruitful contacts, obtain not just participation in the trade-show, but a complex solution for entering Russian and CIS countries market of beauty products. An extensive professionally oriented concurrent program will be a significant part of the show this year and will engage opinion leaders, world-famous speakers and beauty professionals to cover up marketing and management aspects of the Russian market in the new economic environment. The program will include the traditional 'Doing Business in Russia' complimentary seminar for foreign exhibitors and visitors, Cosmetique News Forum (3-day event on marketing of perfumery and cosmetics), International Conference 'Cosmetic products and raw materials: safety and efficacy' by PCAR, All-Russia Convention for Beauty Salons, Ñompetition “Best Administrator of the Beauty Industry”, Nail Service School, Profmeeting “Farma+Beauty”, traditional show events such as Championships on Nail Design, Spa-Massage, Make-up and Hair Art. The valuable part of the international program taking part in the frame of the International Conference “Cosmetic products and raw materials: safety and efficacy”, will be a presentation of the Italian industry organized by UNIPRO.
Popular trends and most developing sectors of the industry have always found place on the dedicated areas of InterCHARM exhibition. This year the expo will feature 10 traditional areas: Perfumery and Cosmetics, Beauty Salon and Institute, Nail Services, Spa, Hairstyling, interCHARMpack – the zone of package manufacturers and suppliers, FormulAction – the zone of manufacturers of raw materials and ingredients, Zoom – niche and innovative products, Novelty Gallery – perfumery and cosmetics products launched in 2009, National Pavilions for international participants; and 4 new ones – Bio, Farma+Beauty, Jewelry Salon and Pavilion of Russian Manufacturers. InterCHARM together with Perfumery & Cosmetics Association of Russia (PCAR) are proud to introduce the new area where Russian manufacturers can have the opportunity to demonstrate their achievements in cosmetics industry. Russian companies develop competitive, original products. Many companies including global leaders are now looking for a local manufacturer to cut costs for imported ingredients and products. The Russian pavilion can serve this purpose best providing enough possibility for cost optimization and expanding business in Russia and CIS countries.
In this way InterCHARM serves a perfect tool for demonstrating all the palettes of the cosmetics industry from raw-materials, packaging, manufacturing facilities to the finished product and beauty accessories. And even during the epoch of economic changes and market concentration, InterCHARM remains the utmost effective marketing platform consolidating the adjacent markets and perspective directions of the industry!
Review on the Russian market
Since the beginning of 1990-ies the Russian perfumery and cosmetics market has been demonstrating one of the fastest growing rates both on European and global stage. However, by 2005 the Russian market has slowed its annual growth speed down to 10-15%. During the period of 2007-2008 P&C economy sector has added another 7,9% and amounted to 9,3 billion dollars. Along with quantitative the Russian market experienced qualitative developments. So, channels of perfumery and cosmetics distribution have essentially evolved. In 1997-1999 around 40% of all P&C sales were made through open markets and another 40% via department stores. In drugstores and supermarkets cosmetic goods practically have not been presented, while direct sales channel enjoyed only 5%. Ten years later we can witness a radically different picture where drugstores sell nearly 10% of all cosmetic means, specialized retail chains – 30% and direct sales make more than 20% of all P&C sales in Russia. The number of the open markets has decreased from 40% to 9,5%. Besides, new distribution channels such as hypermarkets, droggeries, Internet shops and concept stores started to appear and develop. One of the key tendencies of the last decade was strengthening of the regional markets positions. The economic crisis has slowed down the growth rates of the Russian market, but at the same time it has opened new opportunities for the market players.
In 2008 InterCHARM was acquired by Reed Exhibitions, a renowned professional trade-fair organizer, and now it is operated in Russia by Reed-SK, which strives to make the emerging Russian and Eastern European market more transparent for foreign companies and their presence here more efficient. This becomes possible due to comprehensive knowledge of the industry and unbeatable expertise in trade show running. Reed Exhibitions excels creating high profile, highly targeted business and consumer exhibitions and events to establish and maintain business relations, and generate new business. Reed Exhibitions is the world’s leading organizer of trade and consumer events with a portfolio of over 470 exhibitions and congress projects in 37 countries, bringing together over 6 mln active event participants from all over the world. Today over 2,700 employees in 35 offices serve 44 industries worldwide. A unique network of offices and international sales promoters in 65 countries provide support to exhibitors on export markets.
InterCHARM is supported by Moscow Government and Perfumery & Cosmetics Association of Russia (PCAR).
| Participation: intercharm@reedexpo.ru tel/fax (+7 495) 937-6861/62 | PR department: Svetlana Ryadchikova pr@intercharm.ru tel/fax: (+7 495) 228-7071/73 |
