Farma+Beauty |
Support:
Perfumery and Cosmetics Association of Russia (PCAR)
Association of pharmacy establishments
Farma+Beauty, a specialized section of INTERCHARM professional, a leading b2b platform for a striking amount of global beauty professionals to explore Russian and global markets, is geared to reflect tendencies in Russian health and beauty industry.
Pharmacies are in the vanguard Russian beauty industry development. They’re becoming an extremely important sales channel for cosmetics manufacturers – companies enjoy the opportunity of expanding the category of products destined to improve person’s appearance. Experts state that Russian cosmetic segment is among the most perspective out of the whole para-pharmaceutical assortment. Cosmetics sales in pharmacies for the first half of 2007 were estimated at $388 mln demonstrating 25% growth compared to the same period of 2006. On the average, cosmetics sales through this channel annually grow by 25-30% in Russia. This tendency leads not only to expanding of cosmetic sections in drugstores but also to appearing of new formats of pharmacies which offer additional services such as consultations of cosmetologists, skin and hair diagnostics, elaboration of individual self-care programs etc.
Russian consumers’ trust in medicines and increasing demand for pharmacy products, development of para-pharmaceutical and medical cosmetic departments in drugstores, pharmacies’ interest in business growth and established relations with product suppliers, as well as Russian population income growth – all these factors led to the fact that a trend became a reality and turned into a separate market segment with own business communication Farma+Beauty platform, where manufacturers and distributors of health & beauty products can meet with pharmacy operators interested in boosting para-pharmaceutical assortment.
The first edition of Farma+Beauty exhibition took place in the framework of INTERCHARM professional-2007.The event attracted new and very perspective audience of professionals and specialists of pharmaceutical industry, working in the field of beauty and health. Most of the celebrated market players including Academie Scientifique of Beauty, RoC Johnson& Johnson, Paul Hartmann, Unilever, Unipharm, Ferrosan International A/S, Laboratoire PHYSCIENCE, Mineral Water of Czech, Sojitz Corporation Japan, Aubrey Organics, Incofarm, AQUA PHARM MEDICAL, Medosan, FARMECO S.r.l, Foltene Pharma, ELPHARMA, International center R&P, Well Fil, Pharmaceutical factory of St. Petersburg, Actavis, ZELDIS, Company VIVATON, PLAZAN etc, as well as the leading professional publications and associations took a great interest in the project. Manufacturers and brand-owners of skin treatment, food additives, vitamins, enriched food products, cosmeceuticals, nutriceuticals, babycare and anti-ageing means partner with Farma+Beauty to demonstrate novelties and latest achievements in health & beauty to pharmaceutists, cosmetologists, dermatologists, salon management and drugstore representatives, and companies-distributors.
Proactive business community regards Farma+Beauty as an effective marketing tool and must-to-take opportunity both for maintaining established relationships and finding new clients in the fast growing markets of Russia, CIS and Eastern Europe. Health & Beauty market professionals anticipate gathering at one place to understand client needs and develop multi-faceted relations with market players.
Professional forum taking place in the framework of the exhibition is targeted at representatives of the leading pharmacy chains, health establishments, health & beauty product manufacturers and distributors, who will meet at a round table to discuss various issues on the market development, non-medicine assortment, promotion, pricing policy and merchandising aspects, additional services provided in pharmacies etc.
Farma+Beauty is supported by Perfumery and Cosmetics Association of Russia (PCAR) and Russian Association of Pharmacy Chains (RAPC) and Association of pharmacy establishments.
Favorable collocation with INTERCHARM professional, the best marketplace for creative ideas & advanced products in salon business and lifestyle, organized by Reed Exhibitions the world’s leading exhibition organizer, strengthens mutual benefits and provides professional participants with a unique insight into health & beauty industry, and guarantees over 40 000 specialists attendance, flocking to Crocus Expo on 23-25 April 2009 from all over Russia and abroad.
In 2009 Farma+Beauty will present: • Skin treatment
• Medical apparatus
• Vitamins
• Biologically active additives
• Health nutrition products
• Means of hygiene
• Anti-ageing cosmetics
• Babycare
• Nutriceuticals
• Cosmeceuticals
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